This looks to be the most sizeable investment yet made out of the 2 million (€350 million) investment fund announced by Index in June. It sounds more likely to be about leveraging social media to grow its ubiquity and engagement and less likely to be about any of the marketing services that have been the cornerstone of growth for other fashion e-commerce sites.The LA Times article noted that Nasty Gal “wasn’t resorting to gimmicky retail tactics like daily deals, monthly subscriptions or Hollywood partnerships.” (These are services we see across many of the other leading fashion e-commerce sites.) “Girls are really addicted to the website and the clothes,” Rimer told the LA Times.There are a bunch of fashion sites that are picking up investment at the moment: among them, Just Fab raised million; Russian buying club Kupi VIP picked up million; fashion aggregation site Lyst took million; and India’s Freecultr got million from investors including Sequoia.And there are those rumors about Fancy being a target buy for one tech giant with a lot of money to spare.Unsuspecting visitors to this website were asked to install this malicious extension."The extension is a simple backdoor, but with an interesting way of fetching its C&C [control and command] domain." The plugin uses a certain URL to keep the malware online but the researchers couldn't find it anywhere in the malware code.These vintage pieces now sit alongside a much-bigger range of clothing that Nasty Gal sources largely in LA.(This long piece in the LA Times notes that some 70% of the collection is made in Nasty Girl’s own backyard.) As with any fashion e-commerce company that is going places, Nasty Gal is leaning heavily on social media to grow its business — an easy sell, given that its target customer base, 18-24 year-old females, matches up perfectly with some of the most dedicated, regular users of social media.
Another is how Nasty Gal has continued to adhere to the one-off, second-hand clothes curation that helped founder Sophia Amoruso first make her name on e Bay.
The crooks carry out the scam by creating a fake Firefox browser plugin and trying to get people to download it from a reputable website.
Once downloaded, this plugin can monitor everything typed into the browser including your passwords, personal details and banking logins.
“It’s more challenging to build a long-term business model based not on discounting and on celebrity endorsements, but rather just the quality of your product.” Coco Chanel once said that in order to be irreplaceable, one must always be different, and that goes just as much for the world of technology as it does for fashion.
Time will tell if Nasty Gal will be the one to prove it on both counts.
Nasty Gal has 470,000 Facebook fans, 57,000 Twitter followers, 321,000 Instagram followers, and a “growing base” of Pinterest users.